Case studies
Our clients come from all business sectors. Whether they are calling upon our skills and services for specific requests or for all of their communication needs, all have one thing in common: they value our multidisciplinary approach. This encompasses a 360° approach to communication in all its forms.
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VALIO VACHE BLEUE
The Vache Bleue range includes Belleligne products which combine healthiness with pleasure, as well as the Selection Cuisine line of grated cheeses which add a touch of creativity to all recipes.
To accelerate the sales of these products, we have been entrusted with the creation of a promotional activity.
The result
"Cook your own way" is a slogan that appeals directly to the consumer and highlights the brand's attentiveness to the needs of its customers.
This concept also allows for the promotion of the products’ multiple uses and the selection of a prize related to the culinary world. The winners of the Tombola could come away with gift-vouchers to be redeemed at Krëfel for the purchase of a kitchen or electrical goods for the home.
The media strategy included:
- Advertising at the point of sale, in major retail outlets and with the kitchen retail partner
- A website for registrations and a presentation of the Vache Bleue range
- Banners on several target websites
