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BRUXELLES-CAPITALE BRUSSELS-CAPITAL

SME GRANTS
The Brussels-Capital Region offers financial support of various kinds to SMEs. Many entrepreneurs, however, are unaware of these different schemes. To remedy this lack of information, a regional campaign entitled ‘above & below the line' was introduced.

The result
Using simple arguments and clear symbols, the communication focused on the support available from the Region to enable companies to set up shop and develop in Brussels. “Donnez plus de moyens à vos ambitions” (Give your ambition more means) is a strong theme expressed through visuals with a specific Brussels reference.

In order to reach every member of the target group, the communication plan was structured around media as magazines, radio, billboarding, e-mailing, but also included the Region’s economic kits, fairs and information meetings.